Practical, tailored sessions that elevate your people.
For new starters, growing teams or seasoned pros who want to level up.
Empowering event teams through practical, industry-led training
We design and deliver training that strengthens capability and sharpens performance. Built and led by industry experts, every session is grounded in real event environments and real commercial pressure. Teams leave clearer, faster and ready to deliver stronger results.
OUR COURSES.
CONFERENCE PRODUCTION
Designed for producers at every stage, from emerging talent to content leads.
We cover research, agenda architecture, speaker acquisition, content strategy, commercial alignment and structured decision-making.
Delivered through practical application, the programme strengthens judgement, accelerates execution and raises programme quality across the board.
From foundations to advanced strategy, our marketing courses build capability across digital, AI, copywriting, email and campaign planning.
Focused on execution as well as thinking, the programme equips teams to plan with precision, optimise capabilities and drive measurable commercial performance.
These courses build the core disciplines that underpin strong execution, strengthening coordination, improving time management and raising delivery standards across the team.
The result is confident performance to deliver results.
Built by people who live and breathe events, understand what success looks like and know how sustainable growth is created across audiences, revenue and partnerships.
EXPERT-LED EXPERTISE
Deep sector knowledge across marketing, conference production and leadership, with real experience.
APPLIED LEARNING
Built from real scenarios. Addressing your live challenges. For immediate impact.
COMMERCIAL FOCUS
Capability that strengthens revenue performance and long-term event value.
FLEXIBLE STRUCTURE
Proven courses or bespoke programmes aligned to your objectives.
Data only matters if it leads to better decisions. This course helps event marketers move beyond reporting numbers to generating insight that actually improves performance. You’ll work through how to ...
A good strategy only matters if it turns into action. This course helps event marketers bring their plans to life by building a clear, practical tactical marketing plan that actually gets delivered. ...
In competitive event markets, strong brand storytelling is a strategic advantage — not just a creative exercise. This course is designed for event marketers who want to use storytelling more deliberat ...
AI is changing how event marketing is planned, delivered and optimised, but the real value comes from using it in the right places, in the right way. This course focuses on practical, high-impact uses ...
Paid media can be one of the fastest ways to grow event audiences — but only when it’s planned, targeted, and managed properly. This course focuses on how to build and run paid social and search campa ...
Attendee experience plays a major role in event success — shaping engagement, satisfaction, retention, and advocacy. This course takes a practical, experience-led approach to improving how audiences i ...
Producing event content at pace can quickly become complex and resource-heavy without the right structure in place. This course helps event marketing and content teams build a content operation that a ...
Creating great content is one thing, making it work hard across every channel is another. This course focuses on how to build a joined-up, 360-degree content marketing plan that supports your event fr ...
Marketing automation enables event marketers to deliver timely, relevant communication at scale, without increasing manual effort. This course focuses on using automation strategically to move audienc ...
Designed for event marketers with digital experience, this course helps you plan, optimise and scale multi-channel campaigns that deliver measurable results. You’ll explore how social, email, paid and ...
Every interaction shapes how audiences experience an event. This course focuses on designing clear, customer-centred journeys that reduce friction, support conversion, and build loyalty. Build a stru ...
This course is for event marketers who are ready to step back from day-to-day tactics and build a clear, joined-up marketing strategy for their events. It focuses on planning activity that drives atte ...
Strong event marketing performance depends as much on commercial decision-making as much as creative execution. This course helps event marketers build confidence managing budgets, forecasting ROI, an ...
Great events don’t end when the doors close, they build communities that continue to engage and grow. This course focuses on how to move beyond one-off attendance and create event-led communities that ...
Your best marketers are often already in your audience. This course explores how to turn attendees, speakers, sponsors, and partners into active advocates who help promote your events in a natural, au ...
Media partnerships can be a great way to extend the reach and credibility of an event — when they’re done well. This foundation-level course introduces the basics of working with media partners in an ...
A positive attendee experience sits at the heart of any successful event — shaping satisfaction, retention, and advocacy. This foundation-level course introduces the basics of attendee experience and ...
Clear, confident copy plays a huge role in successful event marketing — from emails and websites to agendas, ads, and social posts. This foundation-level course introduces the basics of event copywrit ...
Content plays a big role in how events are discovered, understood, and chosen — but event content is different from traditional marketing content. This foundation-level course introduces the basics of ...
Email is still one of the hardest-working channels in event marketing — but only when it’s planned properly. This foundation-level course gives a clear, practical introduction to using email to promot ...
Events are delivered through relationships, not in isolation. This course introduces the basics of stakeholder management in an event context, focusing on who your key stakeholders are, what they care ...
Designed for event marketers at the start of their digital journey, this course introduces the core channels, tools and techniques needed to plan and deliver effective digital campaigns. It focuses on ...
Great events start with a clear understanding of who you’re trying to reach. This foundation-level course introduces the basics of audience research and persona development for events, helping you bui ...
This foundation-level course is ideal for anyone starting out in event marketing or new to working in an events-led business. It gives a clear, practical introduction to how event marketing really wor ...
As leaders progress, the ability to think strategically and make sound decisions becomes critical to long-term success. This course is designed for managers and leaders who want to move beyond day-t ...
Performance issues and difficult conversations are an inevitable part of leadership, avoiding them only makes problems harder to solve. This course is designed for managers and leaders who want to a ...
Leading an event marketing team requires more than delivering campaigns, it requires the ability to build capability, align stakeholders, and drive performance at scale. This course is designed for ...
Moving from individual contributor to manager is one of the most challenging transitions in a career, bringing new expectations, responsibilities, and pressures. This course is designed to support ...
The Event Director role requires strategic ownership, commercial accountability, and the ability to lead complex events at scale. This pathway is designed for senior event professionals who are ready ...
Effective leaders don’t just direct work, they develop people and build capability over time. This course is designed for managers and leaders who want to strengthen their ability to support perform ...
High performance doesn’t happen by chance — it is built through clear expectations, strong relationships, and effective leadership. This course is designed for managers who want to move beyond day ...
Successful events rely on strong collaboration across teams — but when roles aren’t clear or handovers break down, delivery quickly becomes harder than it needs to be. This course focuses on how even ...
Event teams operate in fast-paced, deadline-driven environments where priorities can shift quickly. Managing time in this context requires a different approach to traditional time management.
Designed for Content Directors, Heads of Content, Event Directors and Managers, explore how to elevate your event through a strategic content approach.
This course is designed to help you master the art of crafting high-quality content for your events. In a practical and engaging programme, learn best-practice approaches to building strong conference and seminar content, from shaping ideas and themes through to creating agendas that work for your audience.
The focus is on giving you a solid foundation in event content production, so you can confidently create programmes that support event goals and deliver real value for attendees.
Designed for senior content producers and managers, this course gives you the tools and techniques to design and deliver conference and seminar programmes that engage audiences and drive ROI.
The conference production 101 training was extremely useful, even as someone with a couple of years of production experience under my belt. It gave me a lot of ideas on how to improve my processes, writing style, and content and formats for my events.
Conference Producer
Informa Connect
I have gained great insights and ideas on how I can develop further. I would highly recommend to all conference producers as it not only taught me a lot but gave me more confidence
Senior Conference Producer
Triangle Management Services
Gave us practical tips on how to do our jobs better
Conference Manager
RX Global
It was great to be able to discuss specific issues I was facing and receive helpful, non-generic solutions
Conference Producer
Informa
The copywriting course gave me some really clear ideas and best practice examples. It has given me more confidence in putting together my ideas.
Marketing Assistant
The Payments Association
Thoroughly informative and beneficial course - really helpful!
Marketing Executive
The Payments Association
The course was great, really informative and well presented.
Marketing Manager
The Payments Association
CLIENTS
PARTNERS
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