This course is for event marketers who are ready to step back from day-to-day tactics and build a clear, joined-up marketing strategy for their events. It focuses on planning activity that drives attendance, supports commercial goals and makes smarter use of time and budget. 

Learn how to translate insight into action, setting clear objectives, focusing on the right audiences, choosing the most effective channels, and pulling everything together into a practical strategy you can start using straight away. 

Learning Outcomes

• Create a clear, practical marketing strategy for events 
• Set realistic objectives and measures of success 
• Prioritise activity around the audiences that matter most 
• Select and plan marketing channels effectively 
• Make informed decisions around budget, timing, and priorities 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.