Strong event marketing performance depends as much on commercial decision-making as much as creative execution. This course helps event marketers build confidence managing budgets, forecasting ROI, and influencing stakeholders. 

You’ll develop practical skills in financial planning, cost control, negotiation, and communicating value — supporting better decisions and stronger alignment across teams. 

Learning Outcomes

• Build and manage event marketing budgets effectively 
• Forecast ROI and control costs to support commercial performance 
• Negotiate confidently with partners and suppliers 
• Influence internal stakeholders to secure alignment and buy-in 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.