Creating great content is one thing, making it work hard across every channel is another. This course focuses on how to build a joined-up, 360-degree content marketing plan that supports your event from launch to live and beyond. 

You’ll work through how to plan integrated, multi-channel content, repurpose it efficiently, and keep everything aligned to your brand, goals, and timelines. The emphasis is on practical frameworks and workflows that help you stay organised, maximise impact, and keep audiences engaged before, during, and after your event. 

Learning Outcomes

• Build a clear, integrated 360-degree content marketing plan for an event 
• Plan and coordinate multi-channel content across the full event lifecycle 
• Repurpose content effectively to maximise reach and efficiency 
• Align content activity to brand, audience needs, and commercial goals 
• Create practical workflows, calendars, and processes to manage delivery 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.