Designed for event marketers at the start of their digital journey, this course introduces the core channels, tools and techniques needed to plan and deliver effective digital campaigns. It focuses on building practical skills across social media, email, paid digital activity and performance tracking, helping you to understand how each channel supports wider event marketing goals. 

The course focuses on practical digital foundations — showing how channels work together, how to select the right approach and how to measure performance effectively. Leave the day with clear frameworks and tools to run coordinated campaigns that reach, engage and convert audiences 

Learning Outcomes

• Understand the role of digital marketing within the wider event marketing strategy 

• Identify and apply the core digital channels, including social, email, and paid media 

• Plan simple multi-channel campaigns aligned to event objectives 

• Use basic analytics and metrics to track performance and inform improvements 

• Apply practical tools and techniques to increase reach, engagement and registrations 

• Build confidence in selecting the right digital approach for different event types and audiences 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.