Email is still one of the hardest-working channels in event marketing — but only when it’s planned properly. This foundation-level course gives a clear, practical introduction to using email to promote events, engage audiences, and support the full event journey. 

Work through how to plan and build an event email campaign from start to finish, covering data, messaging, timing and structure. The focus is on real-world planning, so you’ll leave with an approach you can take straight back to your events and start using right away. 

Learning Outcomes 

• Be able to plan a complete pre-, during-, and post-event email journey 
• Prepare and structure data to support effective email campaigns 
• Write relevant, engaging email content aligned to event objectives 
• Segment email audiences to improve relevance and engagement 
• Measure email performance and spot opportunities to optimise

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.