A positive attendee experience sits at the heart of any successful event — shaping satisfaction, retention, and advocacy. This foundation-level course introduces the basics of attendee experience and engagement, looking at how people interact with an event before, during, and after it takes place. 

You’ll explore what drives engagement and satisfaction, where key touchpoints sit across the event lifecycle, and how to spot experience gaps that can impact performance.  

Ideal for those at the start or early stages of an event marketing career who want to build a strong understanding of experience-led event marketing. 

Learning Outcomes

• Define attendee experience across the full event lifecycle 
• Identify key engagement touchpoints before, during, and after an event 
• Recognise the main drivers of attendee satisfaction and retention 
• Spot experience gaps and practical opportunities for improvement 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.