Designed for event marketers with digital experience, this course helps you plan, optimise and scale multi-channel campaigns that deliver measurable results. You’ll explore how social, email, paid and content channels work together, apply data-driven insights to improve performance and make smarter decisions that maximise registrations, engagement, and ROI. 

Using practical exercises, case studies and applied examples, you’ll leave with frameworks, tools, and approaches you can start using straight away to run campaigns that perform, reach the right audiences and strengthen your event marketing impact. 

Learning Outcomes

• Plan and run multi-channel digital campaigns that hit your event goals 

• Optimise campaigns using testing, data and conversion-focused tactics 

• Allocate budgets and resources smartly to get the most impact 

• Target and segment audiences to boost reach, engagement, and results 

• Use insights to refine messaging, timing, and content for maximum effect 

• Scale campaigns confidently while keeping quality, consistency, and ROI 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.