Designed for senior content producers and managers, this course gives you the tools and techniques to design and deliver conference and seminar programmes that engage audiences and drive ROI.  

Designed for Event Content Producers, Conference Directors, Heads of Content and Events Managers, discover how to build a research process that is rigorous, repeatable, and powered by the best of what ...

This course is designed to help you master the art of crafting high-quality content for your events. In a practical and engaging programme, learn best-practice approaches to building strong conference and seminar content, from shaping ideas and themes through to creating agendas that work for your audience. 

Designed for Content Directors, Heads of Content, Event Directors and Managers, explore how to elevate your event through a strategic content approach.  

Leading event delivery means making the right calls at the moments that matter most, often in fast-moving situations with competing priorities. 

Event teams operate in fast-paced, deadline-driven environments where priorities can shift quickly. Managing time in this context requires a different approach to traditional time management. 

Successful events rely on strong collaboration across teams — but when roles aren’t clear or handovers break down, delivery quickly becomes harder than it needs to be.  This course focuses on how even ...

As leaders progress, the ability to think strategically and make sound decisions becomes critical to long-term success.   This course is designed for managers and leaders who want to move beyond day-t ...

High performance doesn’t happen by chance — it is built through clear expectations, strong relationships, and effective leadership.     This course is designed for managers who want to move beyond day ...

Effective leaders don’t just direct work, they develop people and build capability over time.   This course is designed for managers and leaders who want to strengthen their ability to support perform ...

The Event Director role requires strategic ownership, commercial accountability, and the ability to lead complex events at scale.  This pathway is designed for senior event professionals who are ready ...

Moving from individual contributor to manager is one of the most challenging transitions in a career, bringing new expectations, responsibilities, and pressures.    This course is designed to support ...

Leading an event marketing team requires more than delivering campaigns, it requires the ability to build capability, align stakeholders, and drive performance at scale.   This course is designed for ...

Performance issues and difficult conversations are an inevitable part of leadership, avoiding them only makes problems harder to solve.   This course is designed for managers and leaders who want to a ...

This foundation-level course is designed for those at the start of their event marketing career or new to working in an events-led environment. It provides a clear, practical introduction to how event ...

Clear, confident copy plays a huge role in successful event marketing — from emails and websites to agendas, ads, and social posts. This foundation-level course introduces the basics of event copywrit ...

This foundation-level course is ideal for anyone starting out in event marketing or new to working in an events-led business. It gives a clear, practical introduction to how event marketing really wor ...

A positive attendee experience sits at the heart of any successful event — shaping satisfaction, retention, and advocacy. This foundation-level course introduces the basics of attendee experience and ...

Great events start with a clear understanding of who you’re trying to reach. This foundation-level course introduces the basics of audience research and persona development for events, helping you bui ...

Media partnerships can be a great way to extend the reach and credibility of an event — when they’re done well. This foundation-level course introduces the basics of working with media partners in an ...

Designed for event marketers at the start of their digital journey, this course introduces the core channels, tools and techniques needed to plan and deliver effective digital campaigns. It focuses on ...

Events are delivered through relationships, not in isolation. This course introduces the basics of stakeholder management in an event context, focusing on who your key stakeholders are, what they care ...

Email is still one of the hardest-working channels in event marketing — but only when it’s planned properly. This foundation-level course gives a clear, practical introduction to using email to promot ...

Content plays a big role in how events are discovered, understood, and chosen — but event content is different from traditional marketing content. This foundation-level course introduces the basics of ...

Strong event marketing performance depends as much on commercial decision-making as much as creative execution. This course helps event marketers build confidence managing budgets, forecasting ROI, an ...

Attendee experience plays a major role in event success — shaping engagement, satisfaction, retention, and advocacy. This course takes a practical, experience-led approach to improving how audiences i ...

This course is for event marketers who are ready to step back from day-to-day tactics and build a clear, joined-up marketing strategy for their events. It focuses on planning activity that drives atte ...

Paid media can be one of the fastest ways to grow event audiences — but only when it’s planned, targeted, and managed properly. This course focuses on how to build and run paid social and search campa ...

Every interaction shapes how audiences experience an event. This course focuses on designing clear, customer-centred journeys that reduce friction, support conversion, and build loyalty.  Build a stru ...

AI is changing how event marketing is planned, delivered and optimised, but the real value comes from using it in the right places, in the right way. This course focuses on practical, high-impact uses ...

Designed for event marketers with digital experience, this course helps you plan, optimise and scale multi-channel campaigns that deliver measurable results. You’ll explore how social, email, paid and ...

Your best marketers are often already in your audience. This course explores how to turn attendees, speakers, sponsors, and partners into active advocates who help promote your events in a natural, au ...

In competitive event markets, strong brand storytelling is a strategic advantage — not just a creative exercise. This course is designed for event marketers who want to use storytelling more deliberat ...

Marketing automation enables event marketers to deliver timely, relevant communication at scale, without increasing manual effort. This course focuses on using automation strategically to move audienc ...

Great events don’t end when the doors close, they build communities that continue to engage and grow. This course focuses on how to move beyond one-off attendance and create event-led communities that ...

A good strategy only matters if it turns into action. This course helps event marketers bring their plans to life by building a clear, practical tactical marketing plan that actually gets delivered.  ...

Creating great content is one thing, making it work hard across every channel is another. This course focuses on how to build a joined-up, 360-degree content marketing plan that supports your event fr ...

Lead-generation campaigns can make a real difference to exhibition and conference sales when they’re built around value, not volume. This course looks at how to plan and run exhibitor lead-gen campaigns that attract the right audiences, convert interest into quality leads, and clearly demonstrate return on investment. 

Data only matters if it leads to better decisions. This course helps event marketers move beyond reporting numbers to generating insight that actually improves performance.  You’ll work through how to ...

Producing event content at pace can quickly become complex and resource-heavy without the right structure in place. This course helps event marketing and content teams build a content operation that a ...