CREATING AN EFFECTIVE EVENT MARKETING STRATEGY

9:30-15:45
Wednesday, 16th September, 2026
China Works, Black Prince Road, Vauxhall, London

A successful event marketing campaign starts with a clear strategy. This course is for event marketers who are ready to step back from day-to-day tactics and build a clear, joined-up marketing strategy for their events.

It focuses on planning activity that drives attendance, supports commercial goals, and makes better use of time and budget.

You’ll learn how to translate insight into action, setting clear objectives, prioritising the right audiences, choosing the most effective channels, and bringing everything together into a practical strategy you can start using straight away.

tembo training

By the end of the course, you will be able to:

Build a clear and practical marketing strategy for your event
Set realistic objectives and define meaningful measures of success
Identify and prioritise the audiences that matter most to your event, whether your goal is to attract visitors, delegates, exhibitors, sponsors or qualified leads
Develop messaging and select the right marketing channels for your target audiences
Make informed decisions about where to focus your time, budget and effort
Leave with a strategic framework that can be developed into a detailed marketing plan

Book your place by 30 June and take advantage of a summer discount*

Places are limited – Secure your spot today

Cost: £249 + VAT per delegate.
Group booking discount available for more than 2 delegates from an organisation, contact rachel@tembocreates.com for more information.

We keep our courses small so that you have time to practice what you learn and get feedback from our trainers. Ready to book? Simply fill out this form and we will get back to you.

Prefer to have this course run just for your team? Talk to us about our In-House course options.

BOOK NOW

*discount already applied to the registration form

9:30 – 9:45 | Welcome, Introductions & Workshop Overview

9:45 – 10:30 | Defining Success: Connecting Marketing to Event Objectives

Explore how marketing supports wider event and organisational goals and identify what success should look like.

The session will cover:

The role of marketing within the wider event strategy
Translating event objectives into marketing priorities
Setting realistic goals and KPIs
Defining meaningful measures of success
Making sure marketing supports your event and commercial objectives
Ensuring marketing supports your event and commercial objectives

10:30 – 10:45 | Break

10:45 – 11:30 | Understanding and Prioritising Your Audience

Identify the audiences that matter most and understand what motivates them to engage.

The session will cover:

Segmenting audiences effectively
Audience motivations and barriers
Prioritising limited marketing resources
Building audience insight into strategic decisions
Using audience insight to make better marketing decisions

11:30 – 12:15 | Developing Your Positioning and Core Messages

Create a compelling strategic narrative that connects with your target audiences.

The session will cover:

Clarifying your event's value proposition
Differentiating from competing events
Developing messaging pillars
Tailoring messages for different audience groups
Maintaining consistency across communications

12:15 – 13:00 | Lunch

13:00 – 13:45 | Choosing the Right Marketing Channels

Decide where marketing effort should be focused based on audience behaviour and strategic priorities.

The session will cover:

Selecting the right marketing channels for your event
Making the best use of email, social media and partnerships
Reaching different audiences through the most appropriate channels
Prioritising activity within budget and resource constraints
Focusing effort where it will have the greatest impact

13:45 – 14:30 | Making Strategic Choices: Budget, Resources and Priorities

Learn how to focus investment where it will have the greatest impact.

The session will cover:

Allocating your budget effectively
Prioritising your time and resources
Focusing on the activities that will have the biggest impact
Deciding where to invest for the best return
Knowing what to stop, reduce or prioritise

14:30 – 14:45 | Break

14:45 – 15:30 | Workshop: Bringing Your Strategy Together

Pull together everything you've learned and apply it to your own event, creating a practical marketing strategy you can take away and develop.

The session will cover:

Bringing together the key elements of your marketing strategy
Making sure your objectives, audiences and channels work together
Identifying opportunities to strengthen your approach
Creating a clear strategy, you can take away and develop

15:30 – 15:45 | Wrap-Up & Key Takeaways

CREATING AN EFFECTIVE EVENT MARKETING STRATEGY

CREATING AN EFFECTIVE EVENT MARKETING STRATEGY