We help organisers make smart, confident decisions about where to focus and how to grow.

From portfolio reviews and new market assessments to audience segmentation and brand positioning, we build clear plans that connect vision with commercial reality.

Our work always leads to tangible next steps, not just recommendations.

We design strategies that deliver measurable returns, whether that means increasing delegate revenue, attracting higher-value sponsors, or expanding into new markets.

Our experience across hundreds of conferences, exhibitions and other events means we know what drives audience engagement, conversion, and loyalty.

Your team is the engine of your success.

We help you structure, recruit, and develop the right talent to deliver your goals.

Through mentoring, leadership coaching, and team capability programmes, we strengthen the people who lead your events day to day.

Our consultants step in as part of your team, providing senior-level expertise without the full-time cost.

Fractional CMOs, Content Directors, and Commercial Strategists bring the leadership and momentum needed to move complex projects forward, from launch strategies to full business transformation.

We optimise how event teams work by improving systems, workflows, and reporting.

That includes reviewing data management practices, refining CRM and marketing automation setups, and ensuring your tech stack supports clear decision-making.

By aligning marketing, sales, and operations, we create efficiency, consistency, and space for growth.

We help you see your events through the eyes of your audience.

Using market research, delegate and exhibitor feedback, and performance data, we identify what drives decisions and where opportunities lie.

Our insights lead directly to better commercial and marketing outcomes.