AI is changing how event marketing is planned, delivered and optimised, but the real value comes from using it in the right places, in the right way. This course focuses on practical, high-impact uses of AI that support event marketing without overcomplicating workflows or compromising quality. 

Discover how AI can support content creation, audience targeting, promotion, and post-event follow-up, while keeping brand standards, accuracy, and ethics front of mind. The emphasis is on realistic use cases you can apply straight away. 

Learning Outcomes

• Identify high-impact AI use cases across event marketing activity 
• Apply AI tools to plan, create, and optimise campaigns more efficiently 
• Use AI responsibly, maintaining accuracy, brand consistency, and ethical data practices 
• Integrate AI into existing workflows to improve output and performance 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.