AI is changing how event marketing is planned, delivered and optimised, but the real value comes from using it in the right places, in the right way. This course focuses on practical, high-impact uses of AI that support event marketing without overcomplicating workflows or compromising quality. 

Discover how AI can support content creation, audience targeting, promotion, and post-event follow-up, while keeping brand standards, accuracy, and ethics front of mind. The emphasis is on realistic use cases you can apply straight away. 

Learning Outcomes

• Identify high-impact AI use cases across event marketing activity 
• Apply AI tools to plan, create, and optimise campaigns more efficiently 
• Use AI responsibly, maintaining accuracy, brand consistency, and ethical data practices 
• Integrate AI into existing workflows to improve output and performance 

Contact us to book your course or to explore how we can build a course tailored to your needs.

Ready to Book? Click here.

AGENDA

10:00 - 10:20 | Welcome and Setting the Foundations

• AI confidence sense check
• What’s taking up most of your time at the moment
• Setting the focus for the day: building an event campaign from start to finish

10:20 - 11:00 | Where AI Can Fit Into Your Work

Understand where AI fits, and how to brief it well so it actually works.

• How your work typically flows (planning, delivery, follow-up)
• Where AI can genuinely save you time
• Where your judgement still matters most
• How to brief AI well: better inputs lead to better outputs
• Use AI to think and analyse, not just to create content (the most overlooked use)
• Understand accuracy, privacy and when not to use AI

11:00 - 11:15 | Break

11:15 - 12:15 | Workshop: Plan Your Campaign with AI

Turn your real event brief into a clear plan.

• Use AI to shape audience groups
• Turn rough ideas into usable personas
• Build a simple campaign structure and timeline
• Improve outputs by improving inputs (the principle behind everything)

12:15 - 13:15 | Workshop: Using AI for Content & Copywriting

Use AI to create copy and content more efficiently while maintaining your brand voice and improving consistency across channels.

• Build content across channels, including email, social media, landing pages and paid campaigns
• Brief AI to reflect your tone of voice, audience and campaign objectives
• Write prompts that generate stronger, more consistent copy
• Edit and refine AI outputs to make them accurate, human and on-brand
• Create repeatable approaches that save time without compromising quality

13:00 - 14:15 | Lunch

14:15 – 15:00 | Workshop: Search, Discovery & Social Listening with AI

Understand how people discover events online, and how AI can help you improve visibility, monitor conversations and create content that reaches the right audiences.

• Understand SEO, AEO and GEO, and why they matter for event marketing
• Use AI to uncover audience questions and content opportunities
• Create content that works across search engines and AI tools
• Monitor social conversations and trends to inform campaign activity
• Use audience insights to improve future marketing campaigns

15:00 - 15:15 | Break

15:15 - 15:45 | Building Your AI Toolkit

Bring together the prompts, frameworks and ways of working that will help you continue using AI after the course.

• Save and organise prompts that work for you
• Build simple frameworks you can reuse across future campaigns
• Identify the AI tools that best fit your role and team
• Turn one-off experiments into practical habits
• Plan your next steps and opportunities to go further

15:45 - 16:00 | Wrap Up