Content plays a big role in how events are discovered, understood, and chosen — but event content is different from traditional marketing content. This foundation-level course introduces the basics of content marketing for events, focusing on what types of content work, when to use them, and how they support event promotion and attendance. 

Designed for those at the start of their event marketing journey, the course is example-led and practical. You’ll look at how content supports the full event lifecycle, from early promotion through to post-event engagement, and how to plan content that actually supports your event goals. 

Learning Outcomes

• Understand the role content plays in promoting events 
• Identify the key content formats used in event marketing 
• Align content to different stages of the attendee journey 
• Create a simple, practical content plan for an event 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.