A good strategy only matters if it turns into action. This course helps event marketers bring their plans to life by building a clear, practical tactical marketing plan that actually gets delivered. 

You’ll apply a practical approach to mapping activity across timelines, channels, and budgets, keeping teams and suppliers aligned as campaigns roll out. The focus is on real-world planning and decision-making, with tools and templates you can use straight away to run more organised, effective event marketing campaigns. 

Learning Outcomes

• Turn event marketing strategy into a clear, actionable tactical plan 
• Build realistic timelines, budgets, and channel plans 
• Coordinate activity across internal teams and external suppliers 
• Monitor performance and adjust campaigns in real time to improve results 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.