Great events start with a clear understanding of who you’re trying to reach. This foundation-level course introduces the basics of audience research and persona development for events, helping you build practical skills in gathering data, spotting insights, and turning research into action. 

Learn how to use both qualitative and quantitative research to create clear, usable personas for attendees, exhibitors, and sponsors. The course also covers how to use those personas to shape messaging and choose the right channels, so your marketing feels more relevant and targeted. 

This course gives you practical, repeatable skills you can use straight away to plan better campaigns, improve engagement, and make more informed marketing decisions. 

Learning Outcomes

• Be able to carry out basic audience research using qualitative and quantitative data 
• Build clear, actionable personas for attendees, exhibitors, and sponsors 
• Identify and map key motivations, barriers, and decision drivers 
• Understand how to use personas to guide messaging and channel selection 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.