Your best marketers are often already in your audience. This course explores how to turn attendees, speakers, sponsors, and partners into active advocates who help promote your events in a natural, authentic way. 

You’ll work through how to design advocacy programmes that feel genuine (not forced), support advocates with the right content and tools, and build momentum that drives awareness, trust, and attendance before, during, and after your events. 

Learning Outcomes

• Identify the most valuable advocacy groups across attendees, speakers, sponsors, and partners 
• Design practical referral and ambassador programmes for events 
• Equip advocates with clear messaging, content, and tools that make sharing easy 
• Activate advocacy across the event lifecycle to build buzz and engagement 
• Measure the impact of advocacy on reach, registrations, and conversion 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.