This foundation-level course is designed for those at the start of their event marketing career or new to working in an events-led environment. It provides a clear, practical introduction to how event marketing works in reality, giving learners the confidence and understanding they need to contribute effectively from day one. 

Participants will gain a solid grounding in the core principles of event marketing, the language and terminology used across the industry, and the role marketing plays in driving attendance, revenue, and long-term event success. 

Learning Outcomes 

• Understand the fundamentals of event marketing and how it differs from always-on marketing 

• Use common event marketing terminology with confidence 

• Identify key event audiences and internal and external stakeholders 

• Recognise the core components of an event marketing campaign and how they fit together 

Course Content:

- Understanding Event Marketing: Explore the core concepts and principles that underpin effective event marketing. 

- Event Marketing Strategies: Learn about the various top line strategies and tactics used to promote events successfully. 

- Digital Marketing for Events: Discover the role of martech in event promotion and engagement. 

- Measuring Event Success: Understand how to evaluate the impact of your event marketing efforts. 

- Getting to know the industry: Where to connect with industry professionals and keep updated. 

Begin your journey into the exciting world of event marketing and lay the foundation for your success. Enrol now to gain valuable insights, practical knowledge, and a passion for event marketing.