Media partnerships can be a great way to extend the reach and credibility of an event — when they’re done well. This foundation-level course introduces the basics of working with media partners in an event marketing context, focusing on how to choose the right partners, create value on both sides, and manage partnerships in a clear, structured way. 

You’ll cover the practical side of partnerships, including how to brief media partners, work together effectively, and measure what’s working. The course is designed to help you support event promotion more confidently and show the impact media partnerships can have on overall marketing performance. 

Ideal for those at the start or early stages of an event marketing career who want hands-on experience with partnership-led promotion. 

Learning Outcomes

• Learn how to assess and select media partners aligned to event audiences and objectives 
• Understand how to build and manage mutually beneficial media partnerships 
• Be able to brief media partners clearly and manage agreed deliverables 
• Evaluate the value and ROI of media partnerships using relevant metrics 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.