Marketing automation enables event marketers to deliver timely, relevant communication at scale, without increasing manual effort. This course focuses on using automation strategically to move audiences from awareness to registration and beyond. 

You’ll explore how to design nurture journeys, personalise communication at scale, and connect marketing and event platforms to improve efficiency and conversion across the event lifecycle. 

Learning Outcomes 

• Design automated nurture journeys that support event conversion 
• Apply personalisation at scale to improve relevance and engagement 
• Integrate marketing automation tools with event platforms and systems 
• Improve efficiency and conversion through automated, data-led campaigns 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.