Every interaction shapes how audiences experience an event. This course focuses on designing clear, customer-centred journeys that reduce friction, support conversion, and build loyalty. 

Build a structured approach to mapping end-to-end event journeys, identifying key moments that influence decision-making, and designing more joined-up experiences across marketing, registration and attendance. 

Learning Outcomes

• Map end-to-end customer journeys across the event lifecycle 
• Identify friction points and opportunities for improvement 
• Design more seamless event experiences 
• Apply journey insight to improve conversion and loyalty 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.