This foundation-level course is ideal for anyone starting out in event marketing or new to working in an events-led business. It gives a clear, practical introduction to how event marketing really works, helping you understand how things work and start contributing from day one. 

Get to grips with the core principles of event marketing, the language and terminology used across the industry, and how marketing plays a key role in driving attendance, revenue and long-term event success. 

Learning Outcomes

• Understand the fundamentals of event marketing and how it differs from always-on marketing 

• Use common event marketing terminology with confidence 

• Identify key event audiences and internal and external stakeholders 

• Recognise the core components of an event marketing campaign and how they fit together 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.