Designed for Event Content Producers, Conference Directors, Heads of Content and Events Managers, discover how to build a research process that is rigorous, repeatable, and powered by the best of what AI tools can offer. 

You will examine how advanced research thinking transforms conference and expo content programme quality to keep your audience happy and keep coming back for more. Learn how to research and structure your intelligence-gathering across the full production cycle, and develop practical skills to make faster, better-evidenced content decisions. 

Learning Outcomes 

• Reframe your event programme research process as a product development discipline and apply a structured, repeatable 10-step workflow 
• Conduct audience persona research and research calls that derive genuine intelligence, validate effectively, and does not just confirm of what you already think 
• Discover various content intelligence frameworks to identify programme themes, gaps, and competitive positioning 
• Learning how to practically use AI tools including Claude, Perplexity, and ChatGPT purposefully and where human critical thinking remains essential 
• Evaluate and critically validate research to separate signal from noise and avoid over-indexing on hype 
• Build and manage a structured digital research system for AI-assisted synthesis, speaker discovery, and content agenda planning  

Contact us to book your course or to explore how we can build a course tailored to your needs. 

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