9:30-15:45
Wednesday, 16th September, 2026
China Works, Black Prince Road, Vauxhall, London

A successful event marketing campaign starts with a clear strategy. This course is for event marketers who are ready to step back from day-to-day tactics and build a clear, joined-up marketing strategy for their events.

It focuses on planning activity that drives attendance, supports commercial goals, and makes better use of time and budget.

You’ll learn how to translate insight into action, setting clear objectives, prioritising the right audiences, choosing the most effective channels, and bringing everything together into a practical strategy you can start using straight away.

LEARNING OUTCOMES.

By the end of the course, you will be able to:

• Build a clear and practical marketing strategy for your event
• Set realistic objectives and define meaningful measures of success
• Identify and prioritise the audiences that matter most to your event, whether your goal is to attract visitors, delegates, exhibitors, sponsors or qualified leads
• Develop messaging and select the right marketing channels for your target audiences
• Make informed decisions about where to focus your time, budget and effort
• Leave with a strategic framework that can be developed into a detailed marketing plan

Book your place by 30 June and take advantage of a summer discount* 

Places are limited – Secure your spot today

Cost: £249 + VAT per delegate.
Group booking discount available for more than 2 delegates from an organisation, contact rachel@tembocreates.com for more information. 

We keep our courses small so that you have time to practice what you learn and get feedback from our trainers. Ready to book? Simply fill out this form and we will get back to you.

Prefer to have this course run just for your team? Talk to us about our In-House course options.

BOOK NOW

*discount already applied to the registration form

AGENDA.

9:30 – 9:45 | Welcome, Introductions & Workshop Overview

9:45 – 10:30 | Defining Success: Connecting Marketing to Event Objectives

Explore how marketing supports wider event and organisational goals and identify what success should look like.

The session will cover:

• The role of marketing within the wider event strategy
• Translating event objectives into marketing priorities
• Setting realistic goals and KPIs
• Defining meaningful measures of success
• Making sure marketing supports your event and commercial objectives
• Ensuring marketing supports your event and commercial objectives

10:30 – 10:45 | Break

10:45 – 11:30 | Understanding and Prioritising Your Audience

Identify the audiences that matter most and understand what motivates them to engage.

The session will cover:

• Segmenting audiences effectively
• Audience motivations and barriers
• Prioritising limited marketing resources
• Building audience insight into strategic decisions
• Using audience insight to make better marketing decisions

11:30 – 12:15 | Developing Your Positioning and Core Messages

Create a compelling strategic narrative that connects with your target audiences.

The session will cover:

• Clarifying your event's value proposition
• Differentiating from competing events
• Developing messaging pillars
• Tailoring messages for different audience groups
• Maintaining consistency across communications

12:15 – 13:00 | Lunch

13:00 – 13:45 | Choosing the Right Marketing Channels

Decide where marketing effort should be focused based on audience behaviour and strategic priorities.

The session will cover:

• Selecting the right marketing channels for your event
• Making the best use of email, social media and partnerships
• Reaching different audiences through the most appropriate channels
• Prioritising activity within budget and resource constraints
• Focusing effort where it will have the greatest impact

13:45 – 14:30 | Making Strategic Choices: Budget, Resources and Priorities

Learn how to focus investment where it will have the greatest impact.

The session will cover:

• Allocating your budget effectively
• Prioritising your time and resources
• Focusing on the activities that will have the biggest impact
• Deciding where to invest for the best return
• Knowing what to stop, reduce or prioritise

14:30 – 14:45 | Break

14:45 – 15:30 | Workshop: Bringing Your Strategy Together

Pull together everything you've learned and apply it to your own event, creating a practical marketing strategy you can take away and develop.

The session will cover:

• Bringing together the key elements of your marketing strategy
• Making sure your objectives, audiences and channels work together
• Identifying opportunities to strengthen your approach
• Creating a clear strategy, you can take away and develop

15:30 – 15:45 | Wrap-Up & Key Takeaways