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BUILD MARKETING TEAMS THAT DELIVER MEASURABLE GROWTH.

Our training strengthens the capability of the people behind your campaigns.

We build sharper strategic thinking, stronger execution discipline and confident performance across digital, content and campaign planning, enabling teams to grow audiences and revenue with intent.

Training

WHO THIS IS FOR.

Marketers responsible for audience growth and commercial return. 

Teams ready to move beyond tactical delivery and take ownership of strategy, positioning and measurable performance. 

Organisations that want marketing to lead growth rather than follow instruction. 

NEED SOMETHING MORE SPECIFIC? 

Share your objectives and performance targets. We will recommend the right course or design a tailored programme aligned to your commercial priorities.

CONTACT US

SPOTLIGHT COURSES.

EVENT COPYWRITING ESSENTIALS

9:30-15:45
Wednesday, 21st September, 2026
China Works, Black Prince Road, Vauxhall, London

If you want to write clearer, more confident event marketing copy across emails, websites, agendas, ads and social media, this course is for you!

This course will equip you to:

  • Write clear and engaging copy for different marketing channels
  • Communicate value more effectively
  • Adapt tone and style for different audiences and formats
  • Create consistent content across multiple platforms
  • Edit and proof copy with greater confidence
  • Use AI to support content creation while maintaining quality and brand consistency

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CREATING AN EFFECTIVE EVENT MARKETING STRATEGY

9:30-15:45
Wednesday, 16th September, 2026
China Works, Black Prince Road, Vauxhall, London 

Strong event marketing does not happen by accident. This course helps you step back, think strategically and make better decisions about where to focus your time, budget and effort.

You will explore how to turn insight into a clear plan that supports attendance, commercial goals and campaign performance.

This course will equip you to:

  • Build a joined-up strategy for your event
  • Set realistic goals and success measures
  • Prioritise the audiences that matter most
  • Choose the right channels and messaging
  • Make smarter decisions about budget and resources
  • Create a framework you can turn into a full marketing plan

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BUILDING A TACTICAL EVENT MARKETING PLAN

9:30-15:45
Wednesday, 7th October, 2026
China Works, Black Prince Road, Vauxhall, London

Got the strategy, but not sure how to turn it into a working campaign? This course is all about making the plan real.

You’ll use your own event to build out the practical pieces of a marketing campaign, from timelines and channel activity to budgets, responsibilities and performance tracking.

This course will equip you to:

  • Map out campaign activity from launch to event day
  • Coordinate channels, resources and responsibilities
  • Build timelines that are realistic and manageable
  • Plan activity around your budget
  • Keep campaigns organised and on track
  • Create a practical plan you can reuse for future events

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PRACTICAL AI FOR EVENT MARKETING - FOUNDATION

10:00-16:00
Tuesday, 14th July, 2026
China Works, Black Prince Road, Vauxhall, London

If you want to understand where AI can genuinely save time in event marketing, how to use it across a real campaign, and how to keep your brand voice, accuracy and ethics intact while moving faster, this course is for you!

This course will equip you to:

  • Brief AI tools properly
  • Build a real campaign plan
  • Create emails, social posts and landing page copy
  • Improve weak campaign ideas or content
  • Keep work accurate, on-brand and safe
  • Turn AI use into a repeatable habit

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EVENT MARKETING COURSES - FOUNDATION LEVEL.

An Introduction to Event Marketing 

Build a clear understanding of how event marketing operates in practice and how it drives attendance, revenue and brand positioning. 

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Introduction to Event Copywriting 

Develop the ability to write confident, persuasive copy across email, web, agenda and paid channels. 

Focused on clarity of value and strength of call to action. 

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Email Planning for Event Marketing 

Learn to structure and manage email campaigns with discipline, from data planning to sequencing and performance review. 

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Digital Marketing Foundations

Strengthen capability across paid channels, social, analytics and optimisation. 

Focused on measurable campaign performance. 

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Audience & Persona Development

Develop structured audience insight and build usable personas that shape messaging, targeting and positioning. 

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Working with Media Partners & Associations

Learn how to structure partnerships that extend reach and increase commercial return. 

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Introduction to Marketing Event Content  

Strengthen capability across paid channels, social, analytics and optimisation. 

Focused on measurable campaign performance. 

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Attendee Experience & Engagement 

Develop structured audience insight and build usable personas that shape messaging, targeting and positioning. 

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Effective Stakeholder Management

Learn how to structure partnerships that extend reach and increase commercial return. 

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EVENT MARKETING COURSES - PRACTIONER.

Creating Your Event Marketing Strategy 

Step back from activity and build a structured marketing strategy aligned to audience growth and revenue performance. 

Define clear objectives, prioritise the right segments and translate direction into disciplined execution. 

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The Ultimate Tactical Marketing Plan 

Turn strategy into organised, accountable delivery. 

Map timelines, channels and budget allocation with precision and run campaigns with greater structure and control. 

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Building Exhibitor Lead Generation Campaigns 

Design campaigns that prioritise lead quality and measurable return. 

Build clear funnels, strengthen targeting and demonstrate ROI to exhibitors and sponsors. 

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Paid Media for Events

Plan and manage paid social and search with performance discipline. 

Strengthen targeting, creative alignment and budget control to scale what works. 

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Practical AI for Event Marketing

Use AI to improve efficiency and decision-making without compromising brand standards or trust. 

Apply it intelligently across content, targeting and optimisation. 

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Driving Event Conversions with Marketing Automation

Build structured automation that moves audiences from interest to registration with relevance and timing.

Improve efficiency while increasing conversion performance.

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Digital Campaign Optimisation 

Integrate channels, apply data insight and refine performance continuously. 

Increase registrations and return through disciplined optimisation. 

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Using Data to Grow Event Audiences

Move beyond reporting and build insight that drives smarter decisions. 

Use CRM data and performance metrics to inform targeting and commercial strategy. 

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Building a 360 Content Marketing Plan

Create a joined-up content framework that supports positioning, promotion and lifecycle engagement. 

Plan and repurpose efficiently while maintaining strategic alignment. 

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Building an Efficient Content Marketing Operation

Introduce structure into content production to increase output without increasing pressure. 

Implement repeatable workflows that improve consistency and performance.

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Strategic Brand Storytelling

Develop clear event narratives that strengthen positioning and long-term brand value. 

Align messaging across marketing and the live experience. 

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Advocacy Marketing for Events

Turn audiences, speakers and sponsors into credible promoters. 

Design structured advocacy programmes that build momentum before, during and after delivery. 

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Optimising Attendee Experience

Strengthen engagement across physical, virtual and hybrid formats. 

Identify friction points and improve participation throughout the lifecycle. 

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Designing Seamless Customer Journeys

Map and refine end-to-end event journeys to reduce friction and increase conversion. 

Build joined-up experiences that strengthen loyalty. 

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Building Event Communities

Develop community frameworks that extend engagement beyond event day and strengthen long-term brand equity.

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Commercial Essentials for Event Marketers

Strengthen financial judgement and commercial confidence. 

Build capability in budgeting, ROI forecasting and stakeholder influence to support stronger decisions. 

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These courses sit within a broader marketing development framework.

If you are driving accelerated growth, integrating an acquisition or launching with a newly structured team, we will design a programme aligned to your objectives.

BUILD A TAILORED EVENT MARKETING PROGRAMME

CLIENTS.

 

PARTNERS.

 

 

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Get Your FREE 30-Minute Event Marketing Health Check

Struggling with event attendance, lead generation, or do you simply need some new ideas to bring some colour to your communications? Let’s fix that.

Book your FREE 30-minute Marketing Health Check with TEMBO — no pressure, no obligation. Just fresh ideas to get you back on to the path of success.

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