Our training strengthens the capability of the people behind your campaigns.
We build sharper strategic thinking, stronger execution discipline and confident performance across digital, content and campaign planning, enabling teams to grow audiences and revenue with intent.
CREATING AN EFFECTIVE EVENT MARKETING STRATEGY
9:30-15:45
Wednesday, 7th October
China Works, Black Prince Road, Vauxhall, London
It's easy to get caught up in the day-to-day activity of promoting an event, sending emails, posting on social media, managing partners and responding to changing priorities. But without a clear strategy, it's difficult to know where to focus your time, budget and effort.
This practical course will help you step back, look at the bigger picture and build a clear, joined-up marketing strategy for your event.
This course will equip you to:
INTRODUCTION TO EVENT COPYWRITING
9:30-15:45
Wednesday, 14th October
China Works, Black Prince Road, Vauxhall, London
If you want to write clearer, more confident event marketing copy across emails, websites, agendas, ads and social media, this course is for you!
This course will equip you to:
BUILDING A TACTICAL EVENT MARKETING PLAN
9:30-15:45
Wednesday, 21st October
China Works, Black Prince Road, Vauxhall, London
This practical course will help you turn your event marketing strategy into a clear, realistic plan that you can put into action.
Using your own event as a working example, you'll look at how to map activity across the campaign timeline, coordinate channels and content, manage budgets and resources, and keep your marketing on track from launch through to event day.
This course will equip you to:
PRACTICAL AI FOR EVENT MARKETING - FOUNDATION
10:00 - 4:00
Tuesday 8th December
China Works, Black Prince Road, Vauxhall, London
If you want to understand where AI can genuinely save time in event marketing, how to use it across a real campaign, and how to keep your brand voice, accuracy and ethics intact while moving faster, this course is for you!
This course will equip you to:
EVENT MARKETING COURSES - FOUNDATION LEVEL.
An Introduction to Event Marketing
Build a clear understanding of how event marketing operates in practice and how it drives attendance, revenue and brand positioning.
Introduction to Event Copywriting
Develop the ability to write confident, persuasive copy across email, web, agenda and paid channels.
Focused on clarity of value and strength of call to action.
Digital Marketing Foundations
Strengthen capability across paid channels, social, analytics and optimisation.
Focused on measurable campaign performance.
Audience & Persona Development
Develop structured audience insight and build usable personas that shape messaging, targeting and positioning.
Introduction to Marketing Event Content
Strengthen capability across paid channels, social, analytics and optimisation.
Focused on measurable campaign performance.
Attendee Experience & Engagement
Develop structured audience insight and build usable personas that shape messaging, targeting and positioning.
EVENT MARKETING COURSES - PRACTIONER.
Creating Your Event Marketing Strategy
Step back from activity and build a structured marketing strategy aligned to audience growth and revenue performance.
Define clear objectives, prioritise the right segments and translate direction into disciplined execution.
The Ultimate Tactical Marketing Plan
Turn strategy into organised, accountable delivery.
Map timelines, channels and budget allocation with precision and run campaigns with greater structure and control.
Paid Media for Events
Plan and manage paid social and search with performance discipline.
Strengthen targeting, creative alignment and budget control to scale what works.
Practical AI for Event Marketing
Use AI to improve efficiency and decision-making without compromising brand standards or trust.
Apply it intelligently across content, targeting and optimisation.
Digital Campaign Optimisation
Integrate channels, apply data insight and refine performance continuously.
Increase registrations and return through disciplined optimisation.
Using Data to Grow Event Audiences
Move beyond reporting and build insight that drives smarter decisions.
Use CRM data and performance metrics to inform targeting and commercial strategy.
Building an Efficient Content Marketing Operation
Introduce structure into content production to increase output without increasing pressure.
Implement repeatable workflows that improve consistency and performance.
Strategic Brand Storytelling
Develop clear event narratives that strengthen positioning and long-term brand value.
Align messaging across marketing and the live experience.
Optimising Attendee Experience
Strengthen engagement across physical, virtual and hybrid formats.
Identify friction points and improve participation throughout the lifecycle.
Designing Seamless Customer Journeys
Map and refine end-to-end event journeys to reduce friction and increase conversion.
Build joined-up experiences that strengthen loyalty.
