9:30-15:45
Wednesday, 23rd September, 2026
China Works, Black Prince Road, Vauxhall, London
 

Clear, confident copy plays a vital role in successful event marketing, from emails and websites to agendas, ads and social media posts. This practical course introduces the fundamentals of event copywriting and helps marketers write copy that communicates value clearly, engages audiences and encourages action.

Designed for those early in their event marketing career, the course focuses on the skills needed to write, adapt and improve copy across a range of marketing channels.

You'll learn how to structure messages effectively, tailor content for different audiences and platforms, and edit your work to ensure it is clear, consistent and ready to publish.

The course also explores how AI can support the copywriting process, helping you draft, refine and improve content while maintaining quality, accuracy and brand consistency.

LEARNING OUTCOMES.

By the end of the course, you will be able to:

• Write clear and engaging copy for a range of channels
• Communicate value more effectively and encourage action
• Adapt tone and style for different audiences and formats
• Create more consistent and effective content across different channels
• Edit and proof copy with greater confidence
• Use AI tools to support content creation while maintaining quality and brand consistency

Book your place by 30 June and take advantage of a summer discount* 

Places are limited – Secure your spot today

Cost: £395 + VAT per delegate.
Group booking discount available for more than 2 delegates from an organisation, contact rachel@tembocreates.com for more information. 

We keep our courses small so that you have time to practice what you learn and get feedback from our trainers. Ready to book? Simply fill out this form and we will get back to you.

Prefer to have this course run just for your team? Talk to us about our In-House course options.

BOOK NOW

 *discount already applied to the registration form

AGENDA.

9:30 – 9:45 | Welcome, Introductions & Workshop Overview

9:45 – 10:30 | Creating Clear Event Messages

A practical introduction to developing messages that communicate value clearly and resonate with your target audience.

The session will cover:

• Understanding audience needs and motivations
• Identifying the value your event offers
• Developing clear messaging themes
• Creating benefit-led messages that resonate with your audience
• Creating messages that remain consistent across channels

10:30 – 11:15 | Writing Copy That Gets Results

Learn how to write copy that captures attention, communicates value and encourages action.

The session will cover:

• Structuring copy for clarity and readability
• Writing stronger headlines and calls to action
• Making copy more concise and engaging
• Improving flow and readability
• Avoiding common copywriting mistakes

11:15 – 11:30 | Break

11:30 – 12:15 | Applying Tone of Voice Effectively

Learn how to apply your organisation’s tone of voice to ensure writing is clear, on-brand and effective across all communications.

The session will cover:

• Understanding your brand’s tone of voice guidelines
• Applying tone of voice across different communications
• Writing in a way that reflects your brand
• Making sure copy is on-brand and easy to understand
• Adapting your writing for different audiences and channels

12:15 – 13:00 | Lunch

13:00 – 13:45 | Writing for Different Marketing Channels

Explore how copy should be adapted across multiple channels and formats.

The session will cover:

• Writing more effective email copy
• Improving website and landing page copy
• Creating stronger social media content
• Adapting copy for different channel requirements
• Understanding how audiences engage across different channels

13:45 – 14:00 | Break

14:00 – 14:45 | Using AI Effectively in Event Copywriting

Explore how AI can support content creation while keeping copy clear, human and on-brand.

The session will cover:

• Where AI can support event copywriting
• Writing more effective prompts
• Using AI for drafting, editing and idea generation
• Improving AI-generated content so it feels natural and on-brand
• Spotting generic or overly polished AI language
• Maintaining brand tone and audience relevance

14:45 – 15:30 | Editing, Reviewing & Improving Copy

A practical session focused on reviewing and refining copy before it goes live.

The session will cover:

• Editing for clarity, consistency and flow
• Proofing for grammar, accuracy and readability
• Simplifying complex messaging
• Reviewing copy from an audience perspective
• Creating a simple review process before publication

Workshop activity

Edit and refine a piece of copy for your own event or campaign using the techniques covered throughout the workshop.

15:30 – 15:45 | Wrap-Up & Key Takeaways

READY TO BOOK? CLICK HERE