9:30-15:45
Wednesday, 7th October, 2026
China Works, Black Prince Road, Vauxhall, London

A good strategy only matters if it turns into action. This course helps event marketers bring their plans to life by building a clear, practical tactical marketing plan that can be delivered with confidence.

Using your own event as a working example, you'll learn how to map activity across the campaign timeline, coordinate channels and resources, plan budgets, and keep marketing activity on track from launch through to event day.

By the end of the course, you'll have the foundations of a marketing plan, supported by tools and templates that you use straight away to run more organised, effective event marketing campaigns.

LEARNING OUTCOMES.

• Turn your event marketing strategy into a clear, actionable marketing plan
• Build realistic campaign timelines and coordinate activity across multiple channels
• Plan marketing activity within available budgets and resources
• Allocate activity, resources and responsibilities effectively
• Monitor campaign performance and make informed adjustments throughout the campaign
• Leave with a practical framework that can be adapted for future events

Book your place by 30 June and take advantage of a summer discount* 

Places are limited – Secure your spot today

Cost: £249 + VAT per delegate.
Group booking discount available for more than 2 delegates from an organisation, contact rachel@tembocreates.com for more information. 

We keep our courses small so that you have time to practice what you learn and get feedback from our trainers. Ready to book? Simply fill out this form and we will get back to you.

Prefer to have this course run just for your team? Talk to us about our In-House course options.

BOOK NOW

 *discount already applied to the registration form

AGENDA.

9:30 – 9:45 | Welcome, Introductions & Workshop Overview

9:45 – 10:30 | Turning Strategy into Action

Learn how to translate your marketing strategy into a practical delivery plan.

The session will cover:

• Translating strategy into marketing activity
• Identifying key campaign objectives and deliverables.
• Prioritising activity based on impact.
• Defining campaign milestones.
• Ensuring your marketing plan is realistic and deliverable

10:30 – 10:45 | Break

10:45 – 11:30 | Building Your Campaign Timeline

Create a realistic campaign schedule that keeps activity on track.

The session will cover:

• Creating a campaign schedule that works in practice
• Working backwards from event day
• Planning the right activity at the right time
• Keeping activity on schedule and meeting key deadlines
• Building flexibility into your plan

11:30 – 12:15 | Planning Content and Marketing Activity

Map the communications and promotional activity needed throughout the campaign.

The session will cover:

• Mapping content to key campaign stages
• Coordinating email, social media and digital activity
• Working with exhibitors, sponsors and partners
• Making the most of the content you create
• Maintaining consistency across channels

12:15 – 1:00 | Lunch

1:00 – 1:45 | Managing Budgets and Resources

Learn how to build a marketing plan that is realistic, practical and achievable within your available time, budget and resources

The session will cover:

• Allocating marketing budgets
• Prioritising activity when resources are limited
• Working effectively with agencies and suppliers
• Assigning roles and responsibilities
• Monitoring budgets and adjusting where needed

1:45 – 2:30 | Monitoring Performance and Optimising Campaigns

Learn how to keep campaigns on track and respond to results.

The session will cover:

• Tracking performance against your goals and KPIs
• Identifying opportunities to improve results
• Recognising when to adjust your campaign
• Adjusting activity during the campaign
• Reporting on marketing performance

2:30 – 2:45 | Break

2:45 – 3:30 | Workshop: Building Your Tactical Marketing Plan

Pull together everything you've developed throughout the day to create a practical marketing plan for your own event.

The session will cover:

• Bringing together timelines, channels and activities
• Reviewing responsibilities and resources
• Identifying risks and dependencies
• Creating a practical marketing plan ready to put into action

3:30 – 3:45 | Wrap-Up & Key takeaways