Paid media can be one of the fastest ways to grow event audiences — but only when it’s planned, targeted, and managed properly. This course focuses on how to build and run paid social and search campaigns that actually work for events, from launch through to last-chance conversion. 

You’ll explore how to reach and retarget the right audiences, make smarter decisions around spend and creative, and track performance so you can optimise campaigns as they run and scale what’s working. 

Learning Outcomes

• Plan and execute paid media campaigns for events 
• Target and retarget event audiences effectively 
• Optimise spend and creative to improve performance 
• Measure results and scale successful campaigns 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.