Building on the foundations laid by your Event Marketing Strategy, this course equips you with the essential skills to seamlessly translate your strategy into a practical and effective tactical plan.
Workshop Highlights:
Intensive Learning in Small Groups: Dive deep into tactical planning with an immersive workshop designed for a maximum of 4 attendees. Benefit from personalised attention through a 2-hour morning instruction session and a 1.5-hour afternoon workshop, where you'll put your knowledge into practice.
About the 'Creating Your Event Marketing Strategy:
Craft, Execute, Succeed' Course
Unlock your team's full potential and drive optimal outcomes for your event marketing campaigns. Enrol now to master tactical planning, execute with precision, and pave the way for success.
Attendees will leave the course with a work-in-progress template, providing a head start in implementing your event marketing strategy.
Course Modules
• Goal Setting and Tracking: Establish clear objectives and monitor your progress for measurable success
• Communication Blocks: Discover how to structure and convey your event messages effectively
• Channel Planning: Explore the best channels to reach your audience and create a powerful multi-channel strategy
• Timing is Key: Learn the art of strategic scheduling for maximum impact
• Accountability & Analysis: Understand the importance of accountability and how to analyse the effectiveness of your tactics.
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