AI can write fast, analyse data and churn out content, but it still doesn’t understand your audiences, your exhibitors or your event cycles the way you do.

The False Navigator is a practical guide for event leaders who want the benefits of AI without handing over the steering wheel.

Inside, you’ll see how to:

• Tell when AI outputs are polished but strategically off-base.

• Build simple “brand intelligence packs” that keep AI-generated content on-message.

• Use AI to pressure-test agendas and campaigns, not to set the strategy.

• Prevent over-automation from making your brand feel cold and transactional.

• Keep human judgement at the centre of exhibitor, sponsor and attendee communications.

If you’re leading events and want AI to be a helpful co-pilot, not the one calling the shots, this download is for you.