Event marketing can seem like navigating a labyrinth without a map if you're new to the game.

This guide breaks down the marketing essentials, what metrics matter, and how to distinguish between successes and areas for improvement.

You'll learn about key marketing channels:

• Email marketing - Create effective emails for event promotion

• Social media - Utilise X, Facebook, Instagram, and LinkedIn

• LinkedIn ads - Targeted reach

• Meta ads - Reach Your Audience

• Partnerships & sponsorships - Boost your event reach

• Optimisation tips for each: Average metrics, what good looks like, signs you need to improve