When your brand promise doesn’t match the experience you deliver, the fallout can be swift and brutal.

Just ask the organisers behind the now-infamous Willy Wonka Experience. This whitepaper unpacks what went wrong and how to avoid the same mistakes.

By downloading this whitepaper, you will learn how to:

• Protect your brand in the age of instant backlash

• Align marketing with operations from day one

• Set honest expectations without losing the magic

• Budget realistically or adjust your vision

• Stress-test your experience before it goes live

• Inspire your audience without overpromising

In the experience economy, trust is everything. This guide helps you deliver what you sell and keep your audience coming back for more.