Uncover industry best practices for building a successful event marketing strategy.
Workshop Highlights:
Intensive Learning in Small Groups: This immersive workshop, designed for a maximum of 4 attendees, ensures personalised attention. It is delivered through a 2-hour morning instruction session and a 2.5-hour afternoon workshop to apply the knowledge hands-on.
Course Modules
• The Power of Strategy: Learn why a well-crafted strategy is the cornerstone of any successful campaign
• Strategic Planning: Dive deep into the essential elements, market mapping, and contextual understanding
• Goal-Oriented Approach: Set clear objectives and target audiences to guide your efforts effectively.
• Crafting Winning Strategies: Define, refine, and execute your strategy with precision
• Effective Promotion: Explore various channels and create a customised channel plan
• Budgeting for Success: Gain insights into top-line budgeting for optimal resource allocation
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