We’re in a challenging period when it’s hard to get stand out. For marketeers who are trying to create the right messaging in a sea of broadcast-style, generic comms. And for sales people, where buyers say that 68% of their meetings are a waste of time and avoid them.
How can we change this?
The answer is to truly understand your customer and align your sales and marketing teams behind a shared goal and messaging. Multiply your impact and be in the 17% of sales people who make all the money.
Speakers:
• Rachel Middlewick - Content Strategist of The Positive Consultancy & Consultant at Tembo Refresh
• Simon Press - Senior Portfolio Director Euro Tech - CloserStill Media
• Paul Cruise - Head of Sales Performance - Flume Training
Host:
Nicola Meadows - Commercial Strategy Consultant
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We covered:
Hear from event leaders who are committed to putting humans at the heart of what they do and are generating greater sales revenues as a result:
• Truly understand and humanise your customer
• Create deeply engaging value propositions
• Develop less generic, more impactful marketing comms
• Conduct sales conversations that add value to the buyer and deepen your relationships, new business revenue and retention
• Identify the metrics that matter
• Plus, practical tips for organising and upskilling your teams for optimal collaboration
