We help ambitious event businesses grow, adapt, and lead with clear thinking, bold direction, and plans that work in the real world.
TRANSFORM + ACHIEVE
What our clients say
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"The REFRESH consultant delivered a full ROI on her services. Her market knowledge and skills in managing big marketing campaigns helped drive significant revenues on the exhibitions as well as develop our marketing team. The consultant has been an excellent mentor to our marketing manager, which showed in the overall performance and growth of the marketing process. She also took a proactive approach to leading the overall event marketing strategy using her long-standing industry experience, which gave a brilliant kick-start to both our launch events with almost double the number of visitors that we had initially anticipated. We look forward to continuing our partnership with REFRESH and would highly recommend them for any events company."
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"I worked with REFRESH on two projects, one to develop a solution to present complex data from an online platform in an automated spreadsheet format, and another to export, clean and re-import the data from two online platforms with over 5,000 contacts. I found the team to be knowledgeable, communicative and helpful throughout and would not hesitate in recommending them for any complex data management projects you may have!”
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"TEMBO REFRESH took our jumbled pots of multiple lines of data and turned it into a beautiful, organised, tagged and clean master spreadsheet. Their consultant was a life saver; the multiple data pots were getting out of control and he helped us streamline and segment our campaign, resulting in record attendance for our show."
Broadly our services fall into the following areas:
Strategy
A well-honed strategy is your road map to success. Our advisors have tried and tested planning tools and can help navigate specific challenges and opportunities. Just a few of the areas we can assist you include:
• Business, event, launch & product extension strategies
• Budget review, building and scenario modelling
• Commercial & pricing strategies
• Communication strategies
• Strategic marketing plans
Growth
If your goal is to take the product or business to the next level, improve revenues, increase market share or build to sell, we can help in a variety of ways, including:
• 1–3-year business plans
• Product development plans
• Business, product, and marketing planning
• Audience build and engagement strategies
Team
Your team is the engine of the business—if this needs fine-tuning or you have resource gaps, we can help build your team to keep driving your business forward. Examples of ways we can assist are:
• Organisation structure, defining roles & responsibilities
• Performance management and culture, including skills gap analyses
• Recruitment, JDs and interviewing
• Best practice implementation
• Training and mentoring
Processes
Effective and efficient processes can streamline your business and maximise your profits. Our team can help identify issues and help fix them, from data management to setting up a campaign; here are some ways we can support you:
• Technology & systems reviews
• Best practice implementation
• Process and quality audits
• Data analysis & insights
• Effective data management
Market insight
How well do you know your customers? And what are your competitors doing differently? Through desk and qualitative research, we can help you build a comprehensive view of the market you are operating in. Examples of how we can help are:
• Competitive landscaping
• Ecosystem mapping
• Data universe sizing
• Key stakeholder consultations and customer insight
• Market ecosystem mapping and partnership opportunity identification
• Influencer identification and nurture programmes
Kate Disley
Kate has been working in exhibitions and conferences for over 20 years. She has been responsible for the successful delivery of brand strategies and campaigns for hundreds of events, including the largest B2B event in the UK, Spring Fair, and the multi-award-winning New Scientist Live.
She now runs her own successful and award-winning event support agency servicing hundreds of event organisers, from Emerald, Informa, Clarion and Reed to corporates, start-ups and launches. Her team are also building a portfolio of media brands of their own.
Kate continues to advise clients on market position, brand strategy and tactical delivery. She also provides best practice training, templates, and guidance for inhouse teams.
Brand and event marketing strategy | Marketing audits | Recruitment issues | Team structure and remuneration | Contingency planning | Process structure | Targets and goal setting | Mentoring | Best practice training | Budgeting & financial planning
Mark Evans
Mark has had a successful 30 year career as a change consultant assisting companies to accelerate growth by helping individuals and organisations to clear away the clutter that undermines effective communication and management. Every leader needs space and time to talk things through. Using a mix of intuition, leadership experience, business psychology and emotional intelligence, Mark acts as an independent sounding board and adviser who inspires insight around personal management, team dynamics and organisation culture.
Mark is a catalyst for positive change and facilitates greater clarity, confidence and focus that leads to better results.
Owner and Leadership Team coaching and development | Business – strategy, vision, purpose, values | Organisation – structure, management, accountability, communication, roles & responsibilities | Go-to-Market and Growth strategy and planning | Culture management
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