Speakers:
• Francesca Rodriguez Balit, Website Management Specialist, TEMBO IMPACT
• Lisa Taylor Group Marketing Director, Xeim
• Tamar Beck, CEO, Gleanin
• Samuel O’Connell, Marketing Director - UK & Global, Easyfairs
Host:
Helen Omoh-Mensah. Marketing Director, Exhibitions, Festivals,
Awards & Industry Support, TEMBO IMPACT
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We covered:
• Ethical considerations & confidentiality: Data protection, best practices, regulations, and ethical guidelines for AI.
• Planning and campaign execution: AI for segmentation, personalization, analytics, email/website optimisation, content creation (streamlining workflow), chatbots, recommendations, event personalization, and campaign optimization.
• Data-driven decision-making: How to analyse vast data with AI (past events, social media, feedback) for strategic decisions in planning, content, and marketing.
• Recommended Tools: Must-have AI tools and platforms.
