![AI webinar](https://cdn.asp.events/CLIENT_Tembo_AC399B66_5056_B733_8395BA5C5318B7E9/sites/Tembo/media/webinar-ai/Event-Marketing--in-the-Age-of-AI-impact-WEB.jpg)
![AI webinar](https://cdn.asp.events/CLIENT_Tembo_AC399B66_5056_B733_8395BA5C5318B7E9/sites/Tembo/media/webinar-ai/Event-Marketing--in-the-Age-of-AI-impact-WEB.jpg)
Artificial intelligence is emerging as a game-changer, offering powerful tools to streamline processes, improve efficiency, and maximise attendee engagement.
Speakers:
• Francesca Rodriguez Balit, Website Management Specialist, TEMBO IMPACT
• Lisa Taylor Group Marketing Director, Xeim
• Tamar Beck, CEO, Gleanin
• Samuel O’Connell, Marketing Director - UK & Global, Easyfairs
Host:
Helen Omoh-Mensah. Marketing Director, Exhibitions, Festivals,
Awards & Industry Support, TEMBO IMPACT
Fill out the form below to access the recording.
We covered:
• Ethical considerations & confidentiality: Data protection, best practices, regulations, and ethical guidelines for AI.
• Planning and campaign execution: AI for segmentation, personalization, analytics, email/website optimisation, content creation (streamlining workflow), chatbots, recommendations, event personalization, and campaign optimization.
• Data-driven decision-making: How to analyse vast data with AI (past events, social media, feedback) for strategic decisions in planning, content, and marketing.
• Recommended Tools: Must-have AI tools and platforms.