1 - 2 day Digital Sales Masterclass designed for event sales teams and leadership to grow their digital revenue.
Learn best practices for seamlessly integrating digital solutions into every sales pitch and offering customers a more consultative service.
The course will cover:
• Introduction to the pivotal role of digital in the marketing landscape and what today's marketers expect from their customer acquisition funnel
• Analysis of your digital products and market positioning vs industry competitors
• Engage in an interactive quiz to reinforce key marketing terms
• Identify diverse digital solutions, leveraging your team's media pack for practical application
• Consultative Digital Proposals - a digital sales framework for matching customer problems with tailored solutions
• Share best practices through team examples and successes
• Hone your conversational skills, integrating digital seamlessly into sales discussions
• Master the art of writing compelling proposals with real examples shared by your team
• Participate in a workshop creating proposals for actual customer briefs, ensuring practical application
• Digital Sales Cheat Sheet: Receive a valuable handout with insightful questioning prompts to keep you on top of your game during sales calls.
About the Course Trainer
Luke is a growth-focused digital product leader with 20+ year’s experience in B2B and consumer events and media. Luke is a Co-Founder of Life Science Networks; prior to that, he was VP of Digital at Informa, Chief Growth Officer at ExpoPlatform and Managing Director at Innovation Enterprise. He is passionate about the power of content to build engaged communities that accelerate growth in specialist industry verticals.
Luke is an expert in content marketing, demand generation, and digital marketing, and he has a proven ability to develop and launch new digital products. He is also a skilled sales and marketing leader with a proven ability to build and train high-performance teams.
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