9:30 – 9:45 | Welcome, Introductions & Workshop Overview
9:45 – 10:30 | Creating Clear Event Messages
A practical introduction to developing messages that communicate value clearly and resonate with your target audience.
The session will cover:
- Understanding audience needs and motivations
- Identifying the value your event offers
- Developing clear messaging themes
- Creating benefit-led messages that resonate with your audience
- Creating messages that remain consistent across channels
10:30 – 11:15 | Writing Copy That Gets Results
Learn how to write copy that captures attention, communicates value and encourages action.
The session will cover:
- Structuring copy for clarity and readability
- Writing stronger headlines and calls to action
- Making copy more concise and engaging
- Improving flow and readability
- Avoiding common copywriting mistakes
11:15 – 11:30 | Break
11:30 – 12:15 | Applying Tone of Voice Effectively
Learn how to apply your organisation’s tone of voice to ensure writing is clear, on-brand and effective across all communications.
The session will cover:
- Understanding your brand’s tone of voice guidelines
- Applying tone of voice across different communications
- Writing in a way that reflects your brand
- Making sure copy is on-brand and easy to understand
- Adapting your writing for different audiences and channels
12:15 – 13:00 | Lunch
13:00 – 13:45 | Writing for Different Marketing Channels
Explore how copy should be adapted across multiple channels and formats.
The session will cover:
- Writing more effective email copy
- Improving website and landing page copy
- Creating stronger social media content
- Adapting copy for different channel requirements
- Understanding how audiences engage across different channels
13:45 – 14:00 | Break
14:00 – 14:45 | Using AI Effectively in Event Copywriting
Explore how AI can support content creation while keeping copy clear, human and on-brand.
The session will cover:
- Where AI can support event copywriting
- Writing more effective prompts
- Using AI for drafting, editing and idea generation
- Improving AI-generated content so it feels natural and on-brand
- Spotting generic or overly polished AI language
- Maintaining brand tone and audience relevance
14:45 – 15:30 | Editing, Reviewing & Improving Copy
A practical session focused on reviewing and refining copy before it goes live.
The session will cover:
- Editing for clarity, consistency and flow
- Proofing for grammar, accuracy and readability
- Simplifying complex messaging
- Reviewing copy from an audience perspective
- Creating a simple review process before publication
Workshop activity
Edit and refine a piece of copy for your own event or campaign using the techniques covered throughout the workshop.
15:30 – 15:45 | Wrap-Up & Key Takeaways
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