Lead-generation campaigns can make a real difference to exhibition and conference sales when they’re built around value, not volume. This course looks at how to plan and run exhibitor lead-gen campaigns that attract the right audiences, convert interest into quality leads, and clearly demonstrate return on investment. 

This course focuses on practical campaign design — from simple funnels and landing pages through to measuring lead quality and performance. You’ll leave with a clearer, more structured approach to building campaigns that support exhibitor and sponsor goals and drive commercial results. 

Learning Outcomes 

• Design value-led lead-generation campaigns for exhibitors 
• Build simple funnels, landing pages, and offers 
• Measure lead quality and conversion performance 
• Demonstrate exhibitor ROI using clear metrics 

Contact us for a sample agenda, or to explore how we can build a course tailored to your needs.