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TEMBO

03 Aug 2023

Stop over-relying on visprom emails

TEMBO BOOST

Is your marketing campaign suffering from a stagnant database, slumping pre-reg numbers, over-reliance on emails and unengaged exhibitors and speakers?

These are some of the hidden costs linked to overusing visprom emails:

1. Data depletion

GDPR has made it increasingly challenging to maintain a healthy and engaged email list. Sending mass emails may lead to higher unsubscribe rates and damage your database over time.

2. Ineffective reach

Inboxes are flooded with promotional emails every day, making it harder for your message to stand out.

3. Limited credibility

Relying solely on your brand's emails may not carry the same weight and credibility as endorsements from your stakeholders (speakers, exhibitors and sponsors).

Marketing Through Sponsors, Speakers and Exhibitors (MTSSE) is all about leveraging these relationships.

1.  Increased trust

Audiences are more receptive to recommendations from people they trust, increasing the chances of attendance.

2.  Expanded reach

Collaborating with exhibitors, speakers and sponsors allows you to tap into their networks.

3.  Amplified brand

Reach not just your customers but also your customers' customers by harnessing the collective power of your stakeholders' networks.

4.  Engaged and happier stakeholders

Everyone’s event experience will significantly improve when they are provided with support and timely reminders.

If you’re short on time or resource, TEMBO BOOST can help you deliver strong MTSSE campaigns.

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