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TEMBO

04 Dec 2023

Your Guide to Ealy Bird Pricing

TEMBO IMPACT
Early bird pricing strategies are a powerful tool for conference organisers to entice early bookings, make revenue more predictable, and foster a sense of urgency among potential attendees.

To maximise the impact of an early bird strategy, you must establish multiple pricing tiers, each with its own distinct savings and deadline.

Here's an example to use as a rule of thumb:

1. Super Early Bird:

The most discounted tier. It's offered until 13-12 weeks before the event, with savings of 20%.

2. Early Bird:

It's offered from the end of the Super Early Bird tier until 5-6 weeks before the event, with savings of 10%.

3. Normal Price:

The standard ticket price is offered from 5-6 weeks out until the event runs.

To make the most of your early bird offer, follow these tips, shared by our in-house events marketing agency, TEMBO IMPACT.

- Clearly communicate the pricing tiers from the beginning, deadlines, and savings associated with each tier.

- Offer limited availability on Super Early Bird – this will help you maintain exclusivity and prevent early sell-outs.

- Highlight the early bird offer prominently on your event website, social media channels, and email campaigns.

- To enhance their value, consider bundling early bird tickets with exclusive perks or add-ons.

We're here to support you if you need help with your pricing strategy or other aspects of your marketing. Our team at TEMBO IMPACT. consists of seasoned event professionals who can help you bridge your team's gaps. Get in touch if you need marketing support.

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