If you’re struggling to get the desired number of registrations for your event, there is a lot you can do.

Our event marketing agency TEMBO IMPACT shares 6 strategies for utilising your email marketing to enhance your registrations.

1. Get the basics right

• What - Clearly state the event name in every email
• Where - Include the venue and city
• When - Triple-check and provide the accurate dates of the event
• Who - Clearly define the target audience, especially in the initial emails
Why - Craft a clear and concise positioning statement for your event that answers the question "So what?" by conveying its importance and the benefits of attending

2. Subject line tips

• Grab attention with short, sharp, and imperative language
• Experiment with special characters and emojis
• Avoid spam-triggering words
• Personalise with first names
• Create urgency with deadlines
 
3. Link strategies

• Directly link to registration or booking forms in driver emails
• Always provide links to the exhibitor list and content programme
• Include a link to your logo for brand recognition.
• Check and track your links
 
4. Imagery

• Utilise captivating images to minimise copy
• Invest in a professional photographer
• Collaborate with exhibitors to gather appealing imagery
• Incorporate videos when possible
 
5. Content tips

• Tailor content to your target persona, writing as if addressing one individual
• Understand your audience's motivations and communicate accordingly
• Highlight USPs
• Address pain pints and provide solutions
• Balance benefits and FOMO
• Keep emails concise and drive readers towards the desired action
 
6. Use strong CTA’s

• Register
• Buy Tickets
• Book a Stand
• Plan Your Day

Remember to test, refine, and optimise your email campaigns for optimal results! If you need support, our TEMBO IMPACT team can help you deliver email marketing strategies that deliver outstanding results.