To market a new event with no existing audience, begin by defining a specific audience problem and a proposition strong enough to earn attention. Then build reach through trusted people, partners, content and precisely targeted channels.

Market research and topic validation should come before a large campaign commitment. The team needs to know who the event is for, why they should care, which alternatives already exist and what will make this event different. Speakers, sponsors, exhibitors, associations, media partners and founding customers can then provide credibility and access to relevant communities.

TEMBO connects event strategy, programme development and marketing so the content and campaign reinforce one another. Early activity is measured carefully, allowing the proposition, audience and channel mix to improve before spend is scaled.

Marketing Agency, Content, Consultancy and new-event case studies.