When should I bring additional event marketing resource into my team?
Bring in additional resource when workload, timing or a skills gap is putting campaign performance or your existing team under pressure. The best time is before that pressure becomes a missed target or a burnt-out team.
Common triggers include parental leave, illness, a delayed permanent hire, peak campaign activity, a new launch, international expansion, a portfolio change or registrations falling behind plan. You may need an executive to increase delivery capacity, a senior marketer to provide direction or a specialist in digital, data, email, content or exhibitor marketing.
TEMBO can provide support for a defined project, a short-term gap or a longer assignment, with people who understand event campaigns and can contribute quickly.
