In 2025 alone:

800 events supported  |  2000 speakers recruited |  190 clients supported  |  188 marketing professionals placed

Challenge

A fast growing international event wanted to push preregistrations and visitor numbers beyond the previous year’s strong performance. The organiser needed to engage returning and new audiences across multiple markets in a short timeframe. 

Solution

TEMBO built an integrated communications plan using email, WhatsApp and SMS to reach audiences in the channels they actively use. Our approach included:

• Messaging was segmented for buyers, distributors and brands, with a steady stream of proof-led, benefit-driven content leading into show week.
• Reminders and last chance prompts were spaced carefully to maximise conversion without overwhelming the database. 

Results

• The campaign delivered 6,248 preregistrations, 56% above target
• 4,285 attendees on site → 24% growth year on year and 14% above the organiser’s goal
• Event week preregistration more than doubled versus the previous year, and total registrations were 75% higher
• Rebook performance was strong and the event closed with a highly engaged community