In 2025 alone:

800 events supported  |  2000 speakers recruited |  190 clients supported  |  188 marketing professionals placed

Challenge

With a competitive events calendar and a highly targeted audience, Sifted Summit 2025 required a campaign that would drive delegate registrations and engagement across multiple digital channels. The client needed a full-funnel marketing solution to reach the right audience, boost awareness, and convert interest into attendance.

Solution

TEMBO delivered a full-funnel campaign, integrating paid advertising, social media growth and targeted content. Our approach included:

• PPC advertising: Optimized campaigns to drive registrations efficiently.

• Instagram marketing: Creative content and engagement strategies to increase reach and follower growth.

• LinkedIn engagement: Content to drive impressions and interactions.

• Registration support: Monitoring and nurturing leads from August through the event.

The campaign was tailored to fit the client’s brand, audience, and event objectives, ensuring messaging and creative resonated with potential delegates.

Results

• PPC: £12,000 budget → 526 purchases at a CPA of £23.57

• Instagram: +236% reach, 200 profile visits, 80 new followers

• LinkedIn: +40% impressions, +35.5% reactions, +16% engagement rate during show days, 176 new followers