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CASE STUDIES

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TEMBO

Focused exhibitor promotion unlocks growth for a niche B2B show

In 2025 alone:

800 events supported  |  2000 speakers recruited |  190 clients supported  |  188 marketing professionals placed

Challenge

A specialist B2B expo needed to grow exhibitor numbers but had a small internal database and limited brand visibility. The team needed help reaching new prospects while still nurturing existing relationships. 

Solution

TEMBO built an exhibitor promotion campaign using a mix of traditional and digital channels to bring the show’s commercial value to life. Working closely with the organiser, we refined the proposition, built targeted lists and delivered a sequence of emails and outreach that spoke directly to buyer and supplier needs. The campaign was structured for speed but remained clear and factual. 

Results

Activity delivered a 520% return on investment, with direct sales attributed to the campaign and three new exhibitors secured within three weeks. The organiser rebooked TEMBO and began planning a larger edition for the following year. 

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