Focused exhibitor promotion unlocks growth for a niche B2B show
In 2025 alone:
800 events supported | 2000 speakers recruited | 190 clients supported | 188 marketing professionals placed
Challenge
A specialist B2B expo needed to grow exhibitor numbers but had a small internal database and limited brand visibility. The team needed help reaching new prospects while still nurturing existing relationships.
Solution
TEMBO built an exhibitor promotion campaign using a mix of traditional and digital channels to bring the show’s commercial value to life. Working closely with the organiser, we refined the proposition, built targeted lists and delivered a sequence of emails and outreach that spoke directly to buyer and supplier needs. The campaign was structured for speed but remained clear and factual.
Results
Activity delivered a 520% return on investment, with direct sales attributed to the campaign and three new exhibitors secured within three weeks. The organiser rebooked TEMBO and began planning a larger edition for the following year.









































