In 2025 alone:

800 events supported  |  2000 speakers recruited |  190 clients supported  |  188 marketing professionals placed

Challenge

Faced with a compressed timeline, a downturn in the marine industry, and an event heavily dependent on weather, the client needed a marketing strategy that would maximize attendance, revenue, and engagement despite these constraints.

Solution

TEMBO implemented a multi-pronged marketing approach tailored to the industry and audience:

• Media partnerships & PR amplification: Reached the core marine audience and increased event awareness.

• Tiered ticketing & peak pricing: Optimized revenue and incentivized early registration.

• Promotional focus on new layout & content: Highlighted event evolution to maintain interest and attract returning attendees.

Results

• Email database growth: +10%

• Instagram reach: 1.5M+ views from combined PPC and organic campaigns

• Ticket revenue: +4% YoY

Key Takeaway

Even in a challenging market with tight timelines and weather dependencies, a strategic combination of partnerships, tiered pricing, and targeted marketing can grow engagement, revenue, and audience reach in the marine industry.