In 2025 alone:

800 events supported  |  2000 speakers recruited |  190 clients supported  |  188 marketing professionals placed

Challenge

A launch show. No LinkedIn presence. No followers. No online engagement. No existing audience to market to. No outbound delegate sales rep driving registrations, so marketing had to carry the full weight of audience acquisition. In summary, zero momentum and a short runway.

Solution

We built everything from the ground up. The focus: Attract the right senior people, not just fill the seats.

• Created and optimised the LinkedIn page
• Developed a consistent content schedule and build credibility through speaker-led and industry-led posts
• Drove awareness through targeted LinkedIn activity and direct outreach to relevant senior decision makers
• Tightened website messaging to focus on exclusivity and commercial value

Results

• 125 attendees confirmed, including speakers, sponsors and senior delegates
• £23,000 in delegate revenue, exceeding budget
• 0 outbound sales rep
• LinkedIn followers grew from 0 – 366 in less than a year
• Strong quality of audience, according to client