In 2025 alone:

800 events supported  |  2000 speakers recruited |  190 clients supported  |  188 marketing professionals placed

Challenge

With the vape industry newly legalized in the region, the client was launching their first regional vape event. The challenge was to build awareness, attract VIP and local attendees, and establish credibility in a new market with limited historical data.

Solution

TEMBO executed a full-funnel, market-tailored marketing strategy, including:

• Email Marketing: Localised, segmented email campaigns supported by targeted WhatsApp outreach drove VIP and local attendance while boosting regional engagement.

• Local Market Penetration: Collaborated with leading regional distributors and vape stores to amplify reach organically across the continent.

• Press & Exposure: Secured high-value media placements, including a full-page advertorial in a leading business publication, enhancing brand credibility and awareness.

Results

• Unique Visitors: +24% YoY (3,523 in 2025 vs. 2,839 in 2024) — strong growth despite relocating the show to a new country

• Pre-Registration Conversion: 56%

• International Interest: 38% of visitors came from outside Chile

Key Takeaway

Launching a first-time, newly legalised industry event in a new country requires a hyper-targeted, localised marketing approach. Combining segmented outreach, local partnerships, and high-value press coverage can generate strong attendance, high conversion, and regional engagement, even in a brand-new market.