This is why getting an extra pair of hands during the months leading up to your show can make a real difference in your marketing team.

TEMBO PEOPLE share four tips for being strategic when hiring temp marketers:

1. Identify specific needs

Clearly define the responsibilities and software the temp staff will need. What tasks will they take over that will free up time for your core team?

2. Effective onboarding

Introduce the freelancer to your team and provide essential training and resources without taking too much time they can be spending executing the work.

3. Encourage collaboration

Foster a collaborative team environment by encouraging collaboration between the freelance and permanent staff.

4. Know when to hire your temps

▶ During your busiest months (2-3 months before the event): This typically gives them enough time to immerse themselves in your event's vision, strategy, and goals.

▶ Post-show: A temp can help analyse the data from the event and compile insights.

▶ Quieter months: Temp event marketers can help repurpose your content for social media, blogs, and newsletters.

Here are some of the benefits of hiring temporary marketers:

• Flexibility and scalability
• Time and cost savings
• Specialist expertise
• Reduced training requirements
• Covering staff shortages and absences

If you need assistance hiring highly specialised and vetted marketing freelancers, TEMBO PEOPLE can be your ideal solution!